Alejandra Maya

Hi, I’m Ale, a Melbourne-based product designer specialising in end-to-end, user-centred SaaS solutions across B2B and B2C. With a background in industrial and graphic design, I blend empathy, strategy, and visual craft to create intuitive, accessible experiences that support people through complex tools or emotional journeys, while driving real value for businesses.

Streamlining B2B workflows

CLIENT

Memories Group

2024 | Melbourne

As Senior Product Designer, I led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.

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Redesigning thememorial onboarding

CLIENT

Memories Group

2022 | Melbourne

As Senior Product Designer, I redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.

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Enhancing IKEA’sdigital experience

CLIENT

IKEA

2021 | Melbourne

As a UX Designer & Researcher, I led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.

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Designing a bike builder app

CLIENT

Freedom Wheels

2021 | Melbourne

As a UX/UI Designer, I designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.

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Connect with me

LinkedIn

Work

About

Playground

Alejandra Maya

A Melbourne-based product designer specialising in end-to-end, user-centred SaaS solutions across B2B and B2C. With a background in industrial and graphic design, I blend strategy, research, and visual clarity to create intuitive, accessible experiences that support people through complex tools or emotional journeys, while delivering business impact.

Streamlining B2B funeral workflows

CLIENT

Memories Group

2024 | Melbourne

As Senior Product Designer, I led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.

View project

Redesigning thememorial onboarding

CLIENT

Memories Group

2022 | Melbourne

As Senior Product Designer, I redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.

View project

IKEA In-Store Digital Experience

CLIENT

IKEA

2021 | Melbourne

As a UX Designer & Researcher, I led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.

View project

Designing a bike builder app

CLIENT

Freedom Wheels

2021 | Melbourne

As a UX/UI Designer, I designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.

View project

Connect with me

LinkedIn

Work

About

Playground

Alejandra Maya

A Melbourne-based product designer specialising in end-to-end, user-centred SaaS solutions across B2B and B2C. With a background in industrial and graphic design, I blend strategy, research, and visual clarity to create intuitive, accessible experiences that support people through complex tools or emotional journeys, while delivering business impact.

Streamlining B2B funeral workflows

CLIENT

Memories Group

2024 | Melbourne

As Senior Product Designer, I led the redesign of Memories Connect CRM streamlining case creation flows and introduced a user friendly Memorial set up flow.

View project

Redesigning thememorial onboarding

CLIENT

Memories Group

2022 | Melbourne

As Senior Product Designer, I redesigned the memorial onboarding flow, introducing a free trial to improve activation and conversion rates.

View project

Enhancing IKEA’sdigital experience

CLIENT

IKEA

2021 | Melbourne

As a UX Designer & Researcher, I led research across Melbourne stores to improve the customer experience by enhancing two IKEA touchpoints: kiosks and mobile app.

View project

Designing a bike builder app

CLIENT

Freedom Wheels

2021 | Melbourne

As a UX/UI Designer, I designed an accessible mobile app that guided older volunteers through building adaptive bikes for people with disabilities.

View project

Connect with me

LinkedIn

Work

About

Playground